Named after my lovely yellow lab, Dixie, I decided to focus my project on a rooftop bar and cafe concept, inspired by my hometown in Upstate New York. I wanted to share the familiar feeling of an upstate summer, through vintage inspired, farmhouse branding and muted, warm colors. I took even more inspiration from the wildflowers, mountains, brown barns and rolling green fields of the region.

Included: cocktail menus, cafe menus, branding elements, take-out bags, mood board